Advertising, Media Advocacy
and Public Relations
- Press release: RWJF Lends Its Support to 'Smoke-Free New Jersey: A Breath of Fresh Air' (04/13/06)
- Smoke-free implementation and “thank you” advertisements from across the country.
- Comprehensive resource for samples of smoke-free ads, organized by subject (e.g. “Anniversary” or “Smokefree Venues”) and by state (26 states are represented).
- Collection of print advertisements, including “thank you” ads that ran across the country
- BreatheEasy Delaware advertising campaign celebrating Delaware as a smoke-free vacation destination, including “Experience the Delaware Difference” postcards.
- Breathe Philadelphia, includes smoke-free law fact sheets in nine languages (English, Albanian, Arabic, French, Khmer, Malayalam, Russian, Spanish, Vietnamese)
- Media campaign (print advertisements, bus signage, and a radio ad)